Simplifying Marketing Effectiveness Measurement

Our comprehensive marketing measurement platform equips today’s marketers to make smarter decisions using Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Causal AI.

Become the marketer who can confidently answer these questions 👇

👋 Meet your new measurement stack

PTValley integrates top marketing measurement methodologies to accurately assess your marketing effectiveness and deliver a comprehensive view in today’s privacy-focused landscape.

Marketing Mix Modeling

MMM enables you to identify marketing channels that generate incremental impact, optimize your media budgets, and accurately forecast outcomes.

Multi-Touch Attribution (MTA)

Go beyond traditional last-click attribution methods and refine your campaigns at a granular level with our incrementality-powered MTA tool.

Incrementality Testing

Evaluate your true marketing effectiveness with our comprehensive incrementality testing suite, designed to calibrate and validate your models.

One unified platform to achieve your marketing goals

Transform data into decisions swiftly with AI-powered, actionable insights.

Comprehend True Marketing Effectiveness Across All Channels

Assess your marketing performance using our proven triangulation framework.

✅ Unbiased & Holistic Performance Insights Gain a comprehensive and impartial view of your marketing effectiveness.

✅ Comprehensive KPI Measurement Evaluate both online and offline marketing efforts alongside key business KPIs.

✅ Identify Incremental Channels Discover additional channels to optimize your spending and drive predictable growth.

Plan, Forecast & Achieve Your Goals with Confidence

Predict how each marketing mix scenario affects your budget, ROAS, and revenue.

✅ Set Your Goals & Let Predictions Guide Your Decisions

✅ Choose the Best Option with Easy Scenario Comparisons

✅ Create an Actionable Budget Worksheet in Minutes

Optimize Your Campaigns with Granular Incrementality Intelligence

Enhance your campaign optimization through incrementality-adjusted reports.

✅ Make Optimization Decisions Using Causal Insights

✅ Modify Attribution Reports with an Incrementality Multiplier

✅ Receive Detailed Recommendations to Scale, Reduce, Hold, or Cut

Track Your Goal Progress & Receive Optimization Recommendations

Ensure alignment among decision-makers with transparent marketing performance tracking.

✅ Analyze Marketing’s Impact on Business KPIs

✅ Monitor Strategy Performance with Active Goal Tracking

✅ Implement Course Corrections Easily with Weekly Recommendations

Consolidate Data from All Your Marketing Channels

Start in minutes with effortless integrations that unify all your marketing and sales data in one centralized location.